2/2/2024 0 Comments Company logo with red swanRed logos are all the rage amongst art and design-focused companies, and we can see why! The striking color, when used correctly, speaks wonders about a brand’s taste level. Time for some red-hot logo inspiration! Art & Media We’ve rounded up 34 red logos to prove no matter what industry you’re in, the use of red can really fire up your biz. ![]() It’s also a super versatile logo color! By adjusting the saturation and typographic treatment, red logos can appear vintage, modern or even futuristic. Red is a powerful choice for businesses that want their branding to stand out from the pack. No matter where you see it in the world, this strong shade commands attention. It can signify passion, strength or danger. Nowadays, red can be seen in a variety of places and hues, from maroon to vermilion. Centuries later, red was used to signify revolution and became the iconic color of Communism, socialism, the Bolshevik Revolution and other monumental movements in history. In ancient Egypt, Egyptians would paint their bodies red during celebrations to signify life, health and victory. So how has this fierce color been used historically? Red was the first color (besides black or white) used by artists in the late Stone Age, when they discovered the pigment red ochre. The artist Henri Matisse went so far as to say, “A certain red has an effect on your blood pressure.” The Dessert: Harmony in Red, 1908 by Henri Matisse. Commonly associated with fire, hearts and roses, the warm color exudes boldness, beauty and inspiration. As a result, Shell was able to skyrocket from a rather weak market position to the top 2 of the world’s leading oil companies.When it comes to logo design, there are few colors as visceral as red. With great success: Shell had already been prepared for an oil-shock scenario when others didn’t even dare to think about it. Then, in the 1960/70, a team at Royal Dutch Shell adopted scenarios for business purposes. Scenarios were originally applied by the US Air Force for strategic planning. We also apply scenarios for a new form of project planning, for structuring workshop discussions, and for engaging people in collaboration in a new way. With scenarios we guide individuals, companies, startups, NGOs, business associations, political bodies, research organizations, etc. to better decisions in strategy-, reform- and change-processes and in the development of new business ideas. And it is action-oriented in every step. In the scenario process, managers create and discuss various plausible stories of the future and their implications for strategic decisions to be taken in the present moment. In our approach, the scenario technique is a living, continuing, and comprehensive process, shaped by the people who participate in it. The key to success is to identify critical uncertainties and to see a VARIETY of future outcomes and possibilities.įor this purpose, scenario planning guides your mind and intuition in a structured, analytical process, which may lead to surprising outcomes and help you and your organization to stay open, flexible, and to expect the unexpected. Not by trying to predict ONE possible future – as trends and forecasts do. ![]() How? Scenario planning - or simply scenarios - is an excellent way to become aware of possible develop-ments before they occur and to take conscious decisions accordingly. Then start to actively manage change and see it as a great chance for growth and improvement. Yet, only few people and organizations are prepared for this perpetual change and can handle it with the needed strategic flexibility.ĭo you want to be successful, no matter what the future holds?ĭo you want to turn uncertainty into competitive advantage?ĭo you want to actively create choices and influence future developments? No one can afford to stand still in today's fast moving and ever changing world.
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